BHCC - Brighton & Hove Chamber of Commerce

Here’s a slightly different approach to learning

Most marketing workshops are full of jargon and processes that can help send you to sleep. This one is different.
Learn how to think of effective ways to market, how to discuss marketing options and then how to plan and produce a great marketing proposal as part of a marketing plan.

This is a “do-it” afternoon – more workout than workshop - that could change your working life.


How do we do it?

• We’ll assume you know a little, but not a lot.
• We’ll assume you want to gain the confidence to handle all the key equipment and techniques that marketing has to offer
• We’ll assume you’ll want, as it were, to kick the tyres, to sit in the “marketing driving seat” and then to go on a marketing test-drive. We’ll give you the keys.

In just four hours you’ll be taken through the most intense, interactive programme, learning how to think, plan and do marketing.


The Programme

2.00pm: Introduction. What ‘s going to happen?
2.15pm: The key ingredients in great marketing and how to use them
2.45pm: Q&A
3.10pm: Assemble into teams to work on a specific marketing problem 
During this two hour session I shall walk the room available to all of you to help,
answer your questions, give advice and unblock any creative avalanches.
5.00pm: 10 minutes presentations from each team
6.00pm: Round up, questions and summary…open ended drink and talk.


What you get to help make this programme work

• A free copy of Richard Hall’s book Brilliant Marketing
• A summary of the ten things you have to keep in mind if you want to succeed in marketing
• A one page brief of the marketing problem you have to solve and the team you’ll be working in
• Richards e-mail address so you can get up to speed before the event

About Richard Hall

Richard was in increasingly senior marketing roles at Reckitt Benkeiser, RHM Foods, Corgi Toys and in leadership roles in advertising agencies French Gold Abbott, FCO, EuroRSCG. He now chairs two charities and two commercial organisations. He also mentors senior executives and writes books which are published in 20 countries.

Time: 2.00pm-6.00pm
Venue: Jurys Inn Hotel, 101 Stroudley Road, Brighton, BN1 4DJ
Cost: £45 to members, £75 for non-members