BHCC - Brighton & Hove Chamber of Commerce

Business Lifebelt
Recession-busting support for the businesses of Brighton & Hove

Enhance the customer experience with effective sales techniques

Do you need to increase profit?
How much is your average customer spend?
Are you happy in your retail role?

After many years running successful businesses, Deborah Naylor of JD Training & Development Ltd has the perfect experience and knowledge to share proven ways to sell to your existing and new customers, more effectively.

‘I went into retail because I enjoy meeting customers and felt passionate about the goods and service my business provided. Hard work, long hours but fulfilling and rewarding. Ticking along nicely until the recession hit ! I then had to up my skills level as a retailer and look at maximising every opportunity. It worked, not only did the business grow along with the profit, but I improved my own self- development and role satisfaction.’  

Event description
This ‘hands on’ session is designed specifically for the retail industry and will give the participants the confidence to maximise every selling opportunity. Owner/Managers and their teams will learn and practice the skills necessary to sell to clients in a ‘covert ‘way not the ‘hard sell’.  Participants will explore opportunities to maximise their sales potential through group discussions and activities. There will also be the opportunity to meet local retailer, Frames in the Lanes, to see how they use selling techniques effectively within their business.

As a direct result of the workshop attendees will:

• Understand the importance of selling, its impact on profit and the customer experience.
• Be able to clearly identify sales opportunities within their OWN business to increase sales through the customer experience.
• Have renewed skills and confidence in selling

Event Running Order

• Arrival drink and light bites
• Introduction and welcome from Soozie Campbell, City Centre Manager
• Topic expert and local case study
• Break out for group discussions & action learning
• Feedback from discussion group and Q&A with topic expert
• Practical action plans review – for each attendee to take away
• Brief address from Council representative
• Overview of how to get ongoing help and local business support
• Networking over a glass of wine and more nibbles

Where?
The Jubilee Library, Brighton

When?
Wednesday 25th March 2009
6pm - 9pm

It won’t cost you a penny, just your time. You are welcome and encouraged to attend all three workshops.

Places are limited, so book quickly! Sign up now to secure your place: email businesslifebelt@businessinbrighton.org.uk or call 01273 719097


Business Lifebelt is designed to inform and inspire. If you have questions, these events and clinics will deliver answers. Join us and let's do better business in Brighton & Hove.

To find out more about Business Lifebelt and how it can help your Brighton & Hove business,

email: businesslifebelt@businessinbrighton.org.uk
or telephone: 01273 719097