BHCC - Brighton & Hove Chamber of Commerce

Join us at The Freeman Centre, University of Sussex on Friday 17^th June for...

Social Media for Business (Advanced)

With 85% of the UK now online and around 70% using at least one social network, businesses can no longer afford to ignore using social media for business.

Studies have shown that 78% of consumers trust peer recommendations, whereas only 14% trust advertisements – so having a social media presence can massively increase your opportunity to spread the word about your business. 

Around 20% of tweets contain a reference to a product or brand and Facebook accounts for one in every six UK internet page views – it’s the second most visited site in the UK after Google. 

This advanced, interactive and hands-on workshop is for people looking to improve, enhance and maximise their use of social media for their business. 

Each section will include a mixture of presentation, discussion and hands-on exercises. 

What you’ll learn

• The rise and rise of social media including the latest trends, facts, figures and predictions
• The social media rock stars – looking at the best social brands and how to emulate their success
• Guidance on getting the best out of social media tools, including:
  - Facebook pages – creating landing pages, using enhanced features
  - Twitter– advanced search, monitoring, increasing influence
  - Getting the most from Foursquare and Facebook Places deals- LinkedIn ‘company’ profiles- YouTube channels and Flickr profiles
  - A look at some of the other tools available e.g. Slideshare
• Refining and finessing your social media presence
• Looking to the future

From the session, you will gain

• A deeper understanding of the importance of being social
• Advanced tips and practical hands-on training on using the tools
• Best in class examples to emulate
• Guidance on your next steps to finesse and maximise your social presence
• Planning for the future

About the trainer

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