Smart Learning: Social Media for Business (Beginners)
Smart Learning is the Chamber’s educational programme, with interactive events run by some of the most experienced practitioners in the art of business - from social media and marketing to PR and branding to finance and pitching.
Join us at The Freeman Centre, University of Sussex on Friday 17th June for...
Social Media for Business (Beginners)
With 85% of the UK now online and around 70% using at least one social network, businesses can no longer afford to ignore using social media for business.
Studies have shown that 78% of consumers trust peer recommendations, whereas only 14% trust advertisements – so having a social media presence can massively increase your opportunity to spread the word about your business.
Around 20% of tweets contain a reference to a product or brand and Facebook accounts for one in every six UK internet page views – it’s the second most visited site in the UK after Google.
This interactive, hands-on workshop with Abi Signorelli from hello! Brighton & Hove is for people looking to start using social media for their business.
Each section will include a mixture of presentation, discussion and hands-on exercises.
What you’ll learn
- How social media is changing the way we interact, communicate and engage with customers
- The latest trends, facts and figures to reassure you it’s the right way to go
- The benefits of becoming more social
- Who’s doing it well – case studies showing businesses who’ve seen huge social media success
- Tips on which approach and tools to use – a brief overview of Twitter, Facebook, YouTube, LinkedIn, Foursquare and Flickr
- Social media ‘dos and don’ts’
- Guidance on taking your first social steps
What you’ll gain
- An improved understanding of the importance of businesses becoming more social
- Top tips on starting your social media journey
- How to use the tools including Twitter, Facebook, LinkedIn and others
- Ideas on which approach to choose
- Guidance on your next steps
About the trainer
Abi Signorelli is Director and Founder of hello! Brighton and Hove – a company focused on helping local businesses stand out online through high impact websites, effective social media usage along with photography and videography services to add a bit of ‘oomph’ to your online presence.
Abi is a communication specialist with an extensive corporate and digital communications background. A self-proclaimed ‘social media nut’, Abi’s never far from Twitter and Facebook and many of the other social media tools. She runs regular social media and communications training courses and frequently presents at a variety of conferences. Abi can be found at @abisignorelli and @abigHELLO on Twitter and her Facebook page is at http://www.facebook.com/HelloBrightonandHove
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Our partner organisation for this session is the University of Brighton’s Profitnet programme.
Please note that Profitnet members should call 01273 719097 to book a place at the member rate of £50.
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