Creative design agency Little Design Box share seven top tips for making a brilliant first impression with your graphic design.
As business owners, we all want to showcase our products and services in the best possible way. But in a fast-paced world demanding fresh information daily, the ability to stand out from the crowd and engage with our clients and potential new clients is pivotal to the success of any marketing strategy. In this blog, I will cover seven key areas where you can make a fantastic first impression through graphic design.
1. Give Them What They Want
If you know your intended audience that's great. If not, any research to build up your knowledge is going to pay real dividends. This information is gold dust for any graphic designer, as in taking forward
your brief we can factor in your audience preferences. Whether it be through humour, aspirational messaging or recognition of sector issues, anything that will resonate well with your stakeholders will increase your chances of making a vital first impression.
2. Balancing Act
To make the right impression, graphic design needs to be pleasing and the key to this is symmetry. Achieving visual balance through the placing of text, graphics and use of white space across the design ensures that your eyes see order, which ensures our subconscious approval. Being symmetric doesn't mean boring, you can still be edgy and daring in design whilst achieving a quiet balance, it just about underpinning the work with the laws of good practice.
3. Where Will It Be Seen
It's one thing to consider your audience, but it's equally important to target your design to recognise the context in which they will be viewing it. For instance, if you are advertising on an underground train you have a captive audience, so the design can focus more on messaging to make an impact. On the other hand, if you have general street advertising or are fighting to be seen in a newspaper or other publications, then there is greater emphasis on imagery to make an impact in a flash.
4. The Splash Of Colour
There is a science behind the successful use of colours and it’s not just the application of primary colours or blending across the colour wheel. Colours subconsciously tap into our emotions. From the passion and importance of red, the naturalness of green and serenity of blue, colours provide visual and emotional depth to all design work.
5. Embrace Negative Space
If you want to hit your customers between the eyes with a piece of promotional material or a website landing page, it is easy to be drawn into shoehorning in as much information into the design space as possible, but you would be making a mistake. All great graphic design has room to breathe through creating negative space around objects in the image so that they pop and offer key balance to the composition.
6. Fabulous Fonts
The effective use of fonts is more than going for bold and blocky to shout out a call to action. Like the use of colours, typography evokes emotions. Whether you settle on thin and contemporary, vintage or
retro, the options are plentiful. So while not being the centrepiece of any design, the application of fonts can make or ruin the visual experience.
It’s great to have a design that is going to jump off of the page and garner real interest with its audience. But, also remember that it needs to be clearly identifiable as belonging to a person or business. As such, the design should be consistent with its use of colour, fonts, messaging and the like. Equally, you are not marginalising your existing clients who have grown to be comfortable with the feel and look of your material. Making an impact with your design doesn’t happen by chance. Careful planning is required to ensure all of these key elements feed into producing an eye-catching piece of work that will showcase your business in the best possible way.
At Little Design Box we are committed to going the extra mile for our clients. Why not contact me at firstname.lastname@example.org to see what I can do for you.
Thanks to Little Design Box for writing this blog.