digital

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How to get fit for digital business

Progressive leaders know that in the modern world, their organisations need to embrace technology and all things digital to survive and thrive. But how should they go about it?

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Chamber members addmustard give us an insight into 'Big Data' and how it can actually have a negative impact on your digital strategy.  
 
Is Big Data always better? 
 
Having become the digital marketing buzzword of the moment, Big Data has made a name for itself as something brands should aspire to work with, thanks to the likes of digital giants, Facebook and Google.
 
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