The Business MOT Series is a series of two-hour peer group focused events aimed at established businesses. It covers the most important areas that need to be continually under review for any business, but which are often overlooked as business leaders work in their businesses rather than on them.
Often, the clarity you had when you started your business becomes clouded when you’re on your business journey. That journey is fraught with danger, lack of focus and a whole host of challenges if you don't keep reminding yourself that you're the Chief Strategic Officer of your business...
These small-group, facilitated events are here to help you meet those challenges. You and your peers will each be able to focus on the issues facing your business.
Over four months, the series will cover topics from re-evaluating your market to re-crunching the numbers to refining your marketing strategy. You can come to as many events as you like – mixing and matching to suit your needs.
The events will be facilitated by Si Conroy, CEO and founder of Scarlet Monday
. Si specialises in guiding owners through the entrepreneur's journey and helping them grow their businesses.
When you’re leading an established business, you need to continually re-evaluate the marketplace in which you're operating in. Who are your competitors? What are the latest market trends? And if you aren't continually researching and re-evaluating it, how do you start and continue? Without asking these questions and understanding your market, you won’t be able to make the decisions that your business is relying on you to make.
In business, purpose gives competitive advantage. So ask yourself: why does your business exist? What customer problems do you address - and how do you solve them? As an entrepreneur, it’s all too easy to start with a product or service that you want to sell, and work out how to take it to market. But that can be a mistake. In this event, businesses get the chance to ask all-important questions about customer needs and wants, and then create a clear value proposition that can help your business succeed.
Do you have a clear idea of what sets your business apart from your competitors? What makes your business unique – and do you really have a niche? In this event, you'll discover the “differentiators” that set your business apart from the rest, based on a clear analysis of what your business sells and to whom.
What does the future hold for your business? How far can you predict how markets will develop – and what your competitive advantage might be in years to come? In this event, businesses look at where they want to be in 10 years or more - and the internal and external forces that will help get you there.
As a start-up, you discovered a great way to solve your customers’ needs. But now you're more established, how efficient are you at turning that customer insight into value? What are the pricing, business terms or delivery methods that give you competitive advantage, and how do you use these to attract clients? Find space to think through what models help you differentiate your business, while delighting your clients.
Every successful business needs a finance plan to support growth. It’s important not to bodge your budget or be cagey about cashflow if you want your business to thrive – and you need to have absolute clarity about what money you need to grow further, whether that’s working capital, equity or debt. But while most businesses will keep an eye on headline figures, few entrepreneurs take the time to really understand financial planning.
To grow successfully, you need a sales and marketing strategy that can help you hit your target revenues. But this requires detailed planning – not the “try a bit of everything” approach that many businesses apply. Outline a clear and focused strategy for your marketing and sales.
From outsource partners to business partners, from employees to freelancers, people are everything to a successful business. But while this might seem obvious, many entrepreneurs stifle growth through poor decision-making with regard to people and hiring. Learn how to get more from the people who make things happen.