The 'supermarket honeytrap' Business Brunch, 10th Oct 2014
Our Business Brunch speakers, Ruth and Amy Anslow, the founders of hiSbe, reveal how hiSbe moved from concept to London Road and then on to becoming one of the Top Five retailers in the Observer's Ethical Awards.
Podcast by Melita Dennett from RadioReverb.
Many of us like to think we are supporters of local businesses. We watch television programmes that question the ethics of supermarkets: how products make it to the shelves and how small businesses are forced to drive down their prices to keep the orders on which they rely, but we still defect in droves to the wide aisles of value goods. We reconcile our actions by saying that we don’t have the time to patronise the few local grocery businesses that are left, that they won’t have the variety we need and that we can’t afford to pay more for the weekly shop. We tell ourselves that we are not responsible, we are trapped.
Ruth and Amy Anslow did the opposite and decided they would be responsible. They set up hiSbe, an independent supermarket that was stocked with local produce, supported a fair and sustainable food industry, was GM and pesticide-free, fairly traded, high welfare, seasonal, minimally packaged, ethically produced and responsibly sourced. This, they agreed, is how it should be.
Join us for brunch with Ruth and Amy to find out how hiSbe moved from concept to London Road and then on to becoming one of the Top Five retailers in the Observer’s Ethical Awards.
- See more at: http://www.businessinbrighton.org.uk/event/chamber-business-brunch-2#sthash.A54FPnzc.dpuf