Bite-sized Learning: Direct marketing that works for local charities

Start Date

Tuesday, January 15, 2019 - 16:00

End Date

Tuesday, January 15, 2019 - 18:00

Bite-sized learning header image

Bite-sized Learning: Direct marketing that works for local charities

It’s tough to know how to drive interest in your local charity. People feel like they’re being constantly asked for money and time, so how do you get their attention when everyone else wants it too?

This session, designed specifically for Brighton & Hove charities, will show you exactly what works and how to drive the results you need.

Where? The 1st Central County Ground, Eaton Road, Hove, BN3 3AN

When? Tuesday 15 January, 4-6pm

Who for? People working for Brighton & Hove based charities, involved in fundraising, direct marketing, individual giving and legacies.

Who by? Christopher Nield, Creative Director, On Agency - a leading charity marketing agency. It focuses on behavioural fundraising, combining data, strategic planning and cutting-edge insights from the developing field of behavioural economics. Christopher joined the agency in 2011 and now leads it, having won numerous awards and accounts with big names like the British Red Cross, Shelter and WaterAid.

Done well, direct marketing is exceptionally effective for local charities. It allows you to target the people who are most likely to care and keep them interested for months and years to come. 

But it can feel like a long slog. How do you develop a compelling proposition that drives all your marketing activity? How do you use this proposition to create a locally-targeted door drop which really works?

In this session, you’ll work alongside other local charities to learn how to create a proposition that works for your charity; all guided by On Agency, who have created propositions for some of the UK’s biggest charities (and lots of smaller ones too).

You’ll learn how to create targeted door drops, coming away with some simple techniques which can dramatically improve your results.

This is your opportunity to really crack your fundraising. Book your place today!

Thanks to our Event Partner:

Community Works

Copy by: Alice Cuninghame

Cancellation policy: Places are limited and events usually oversubscribed. Please give 2 working days' notice via email or you must pay for your place in full.

Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.

If you have never been a member of Brighton Chamber you are welcome to book and come to two events (just one breakfast) as a non-member. After this, you will need to join the Chamber to enjoy the benefits of membership.