Bite-sized Learning: Marketing strategy masterclass

Start Date

Tuesday, April 2, 2019 - 09:30

End Date

Tuesday, April 2, 2019 - 11:30




Bite-sized Learning: Marketing strategy masterclass




A strong and effective marketing strategy is fundamental in enabling a business to build value in its brand, services or products. It helps businesses decide what is important and how to focus their resources and strengths efficiently to achieve their goals.




This Bite-sized Learning session will be based around three key areas:



  • Diagnosis; getting to grips with what’s really going on - understanding your market environment, your competition and internal situation.

  • Creating a guiding policy; this outlines the overall approach for overcoming and navigating the weaknesses identified in your diagnosis. This can be done by capitalising on your strengths.

  • Finally, creating a coherent action plan, as strategy is nothing without action or measurement. This action plan should be clear, consistent and coordinated.




We will guide you through crafting a viable and workable marketing strategy that packs a punch - get ready to cut the fluff and pull up your sleeves!




Where? The 1st Central County Ground, Eaton Road, Hove, BN3 3AN


When? Tuesday 2 April, 09:30 – 11:30


Who for? Small business owners, marketing managers looking to power growth and established businesses looking to refresh their marketing strategy.


Who by? Stu Davies, Creative Bloom. Stu ensures everything comes together with a strong strategic focus, driving coherent action plans to get clients noticed and take their marketing to the next level. Also a qualified accountant he ensures that marketing is effective & held to account. 
Creative Bloom is a mission-led digital consultancy providing technical expertise and digital marketing training. 


 


What this Bite-sized will cover:



  • How to avoid strategy pitfalls

  • A structure to build an effective, coherent and action-focused marketing strategy

  • A method to get a rung up on the ladder in a crowded market

  • Working out what marketing is right for your business, what resources to put in and your ROI


You’ll leave the workshop with a clear action plan so you can get to work on an impactful marketing strategy that helps you achieve your goals. 






Cancellation policy: Places are limited and events usually oversubscribed. Please give 2 working days' notice via email or you must pay for your place in full.


Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.


If you have never been a member of Brighton Chamber you are welcome to book and come to two events (just one breakfast) as a non-member. After this, you will need to join the Chamber to enjoy the benefits of membership.


 


Thank you to our event partner:


 Sussex Cricket Ground