The 'Brandwatch journey' Lunch
The 'Brandwatch journey' Lunch - How a Brighton company took on the world
In 2004, Giles Palmer and his firm Magpie won a contract with the British government to build a search engine. After raising funds to take the search engine in a different direction, Brandwatch was created and completed by 2005. Magpie later became Brandwatch and launched in 2007. Since its launch, Brandwatch has grown to become one of the world’s leading social listening and analytics tech companies, empowering some of the world's biggest brands and agencies across the globe. Last month, it merged with its main competitor, the US-based Crimson Hexagon to create a $100m revenue business.
At this lunch, Giles will take you on a journey through the highs and lows of scaling up a small tech company in Brighton to a global business in seven international cities. He will reflect on the challenges and insights he has gained through this considerable growth story. Giles will also explain why organisations need to find and understand actionable insights from social data and share the right insights with the right people throughout the enterprise.
So to find out how a small Brighton social data company took on the world, join us for a delicious two-course lunch and glass of wine at Malmaison, with plenty of time for networking and questions with Giles.
Giles is the founder and CEO of Brandwatch, a leading social intelligence firm. He started Brandwatch after leaving BSkyB in late 2005. Since its launch in August 2007, Brandwatch has grown to become one of the world’s leading social listening and analytics tech companies. It merged with Crimson Hexagon in 2018. Giles has a Physics degree from Durham University and is a Chartered Accountant. He is based in Brighton, UK.
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