Led by our members, these events demystify the things that many of us find puzzling, like pricing, locating good clients, or pitching for work.
Bite-sized Learning events are a short sharp introduction or refresher, perfectly paced to arm you with practical tips and enlightenment.
At these two hour sessions (at the start or end of the day) we offer a wide range of topics; from SEO to branding, finance to social media. Whether you use as an introduction or a refresher to a subject, you’ll be able to share knowledge and quiz our experts.
These sessions are run by our members and offer the most practical and relevant business training around - have a look at our calendar for details on upcoming sessions. Click here for testimonials from past sessions. The Bite-sized Learning sessions are excellent value at £39.
#1. Know your market
When you’re launching a startup, you need to understand the marketplace in which you’ll be operating.
Who are your competitors? What are the market trends? And if you haven’t yet started the process of researching it, how do you make a start?
Without asking these questions and understanding your market, you won’t be able to make the decisions that matter to your business later on.
In business, purpose gives competitive advantage. So ask yourself: why does your business exist? What customer problems do you address - and how do you solve them?
As an entrepreneur, it’s all too easy to start with a product or service that you want to sell, and work out how to take it to market. But that can be a mistake.
In this event, businesses get the chance to ask all-important questions about customer needs and wants, and then create a clear value proposition that can help your business succeed.
Do you have a clear idea of what sets your business apart from your competitors?
What makes your startup unique – and where is your niche?
In this event, Si Conroy shows you how to discover the “differentiators” that set your startup apart from the rest, based on a clear analysis of what your business sells and to whom.
What does the future hold for your business? How far can you predict how markets will develop – and what your competitive advantage might be in years to come?
In this event, startups look at where they want to be in 10 years or more - and the internal and external forces that will help get you there.
As a startup, you’ve discovered a great way to solve your customers’ needs. But how do you go about turning that customer insight into value? What will be your pricing, business terms or delivery methods, and how will you use these to attract clients?
Find space to think through what models will help you differentiate your business, while delighting your clients.
Every successful startup needs a finance plan to support growth. It’s important not to bodge your budget or be cagey about cashflow if you want your business to thrive – and you need to have absolute clarity about how you’re going to raise money, whether that’s through working capital, equity or debt.
But while most businesses will keep an eye on headline figures, few entrepreneurs take the time to really understand financial planning.
To achieve success as a startup, you need a sales and marketing strategy that can help you hit your target revenues. But this requires detailed planning – not the “try a bit of everything” approach that many businesses apply.
Outline a clear and focused strategy for your marketing and sales.
From outsource partners to business partners, from employees to freelancers, people are everything to a successful startup.
But while this might seem obvious, many entrepreneurs stifle growth through poor decision-making with regard to people and hiring.
Learn how to get more from the people who make things happen.
Ben Brumfit, lifeFIT Hove Ltd
Adam Sheldon, Big Egg Films
Copy by: Chris Alden
Non members: if you've not been a member before, you are welcome to book and come to two events (just one Chamber Breakfast) before you need to join.
View all upcoming events here: www.businessinbrighton.org.uk/events