Training Events

 

Led by our members, these events demystify the things that many of us find puzzling, like pricing, locating good clients, or pitching for work.

Bite-sized Learning events are a short sharp introduction or refresher, perfectly paced to arm you with practical tips and enlightenment.

Bite-sized Learning
At these two hour sessions (at the start or end of the day) we offer a wide range of topics; from SEO to branding, finance to social media. Whether you use as an introduction or a refresher to a subject, you’ll be able to share knowledge and quiz our experts.

These sessions are run by our members and offer the most practical and relevant business training around - have a look at our calendar for details on upcoming sessions. Click here for testimonials from past sessions. The Bite-sized Learning sessions are excellent value at £39.

 
The Startup Series
From the moment you decide to start a business – regardless of however many times you've done it before – you start ‘the journey’ again.
The journey of an entrepreneur is fraught with danger, challenge and excitement. Everything is uncertain and up for grabs. So where do you turn for support and guidance? 
 
That’s why we’ve launched the Startup Series. It’s a series of small-group, two-hour events aimed at entrepreneurs – covering topics from understanding your market to crunching your numbers to developing a marketing strategy.
 
The events will be facilitated by Si Conroy, CEO and founder of Scarlet Monday and ConstantMentor.com. Si specialises in guiding owners through the entrepreneur's journey and helping them grow their businesses.
 
To make sure everyone gets the time to focus on their own business, there will be places for just four startups at each event, with time devoted evenly to each business.
 
You can come to as many events as you like – mixing and matching to suit your needs.


Events include:

#1. Know your market

When you’re launching a startup, you need to understand the marketplace in which you’ll be operating.

Who are your competitors? What are the market trends? And if you haven’t yet started the process of researching it, how do you make a start?

Without asking these questions and understanding your market, you won’t be able to make the decisions that matter to your business later on.

 

#2. Find your business “Why”

In business, purpose gives competitive advantage. So ask yourself: why does your business exist? What customer problems do you address - and how do you solve them?

As an entrepreneur, it’s all too easy to start with a product or service that you want to sell, and work out how to take it to market. But that can be a mistake.

In this event, businesses get the chance to ask all-important questions about customer needs and wants, and then create a clear value proposition that can help your business succeed.

 

#3. What makes your business unique?

Do you have a clear idea of what sets your business apart from your competitors?

What makes your startup unique – and where is your niche?

In this event, Si Conroy shows you how to discover the “differentiators” that set your startup apart from the rest, based on a clear analysis of what your business sells and to whom.

 

#4. Where do you want to be in 10yrs+?

What does the future hold for your business? How far can you predict how markets will develop – and what your competitive advantage might be in years to come?

In this event, startups look at where they want to be in 10 years or more - and the internal and external forces that will help get you there.

 

#5 Discover your business model

As a startup, you’ve discovered a great way to solve your customers’ needs. But how do you go about turning that customer insight into value? What will be your pricing, business terms or delivery methods, and how will you use these to attract clients?

Find space to think through what models will help you differentiate your business, while delighting your clients.

 

#6 Create a financial plan

Every successful startup needs a finance plan to support growth. It’s important not to bodge your budget or be cagey about cashflow if you want your business to thrive – and you need to have absolute clarity about how you’re going to raise money, whether that’s through working capital, equity or debt.

But while most businesses will keep an eye on headline figures, few entrepreneurs take the time to really understand financial planning.

 

#7 Take your business to market

To achieve success as a startup, you need a sales and marketing strategy that can help you hit your target revenues. But this requires detailed planning – not the “try a bit of everything” approach that many businesses apply.

Outline a clear and focused strategy for your marketing and sales.

 

#8 Get the most from your people

From outsource partners to business partners, from employees to freelancers, people are everything to a successful startup.

But while this might seem obvious, many entrepreneurs stifle growth through poor decision-making with regard to people and hiring.

Learn how to get more from the people who make things happen.

 

Testimonials: 

'As with all events the Chamber organise it was professional and suitable. It was great because it was small (number of attendees) and the content was excellent. I had performed exercises as part of my business planning before launching, but the detail Si took it to was something I had not considered. 
Also, Si appears to take on responsiblity for the people in the group, so I feel it is not just a one off and there is a continued interest. This is particularly important as often you feel alone when trying to get your message to others.' 

Ben Brumfit, lifeFIT Hove Ltd

 

'Simon's session was engaging, funny, informative and like no other I have been to. A fun, fast paced session Simon clearly knows his stuff and has given me the tools to learn about and research our competitors in a detailed and in depth manner. On the premise that once I truly understand my competitors, I will be able to see what makes us different. This approach has already proved useful. He draws on his vast experience of business and shares his experiences in a concise, effective way. He helps you to look at your business with fresh eyes, empowering you to discover what makes your business different.'

Adam Sheldon, Big Egg Films

 

Copy by: Chris Alden

 

Non members: if you've not been a member before, you are welcome to book and come to two events (just one Chamber Breakfast) before you need to join.

View all upcoming events here: www.businessinbrighton.org.uk/events