Hello, I’m Al. I’m a Brand Language Consultant.
I can help you future proof your brand by transforming every part of your business writing, from your website’s front page to your off-the-cuff emails. We’ll turn what you know into what your customers need to hear, then get that message to them loud and clear. That’ll help you build stronger, more rewarding relationships with them.
If you already know what you need to say, then I’ll find the right words to say it – I’ve been copywriting professionally for almost 20 years. If you don’t, I can help you pin down a new brand personality, tone of voice and content strategy. And if you want to create your own content, I can train you and your people up to write like pros.
Over the years, I’ve helped organisations like Ronseal, the British Council, Twinings, Ford, Vodafone, Mastercard, Legal & General and many others with some or all of that. And it’s not all been big projects – I’m very happy to facilitate breakout sessions, deliver short, sharp training, creative or strategic workshops, write one-off pieces of content and take on individual editing commissions too.
When I’m not bringing clients’ brands to life I tell my own stories. I’ve published two science fiction novels with Gollancz and am the writer-in-residence at Brighton tech hub the FuseBox, exploring how SF thinking can spark real world innovation.
If you want to future proof your brand with words, let’s talk.