Your business is all about helping people. But how do you reach more of the right people? You want to have enough clients, but you don't want to feel salesy and inauthentic.
Getting business from word of mouth recommendations is wonderful, but it isn't reliable. You want to find more people you can help most. There's loads of information about how to get adverts online. There's plenty to tell you how to get your message out. How do you know what that message should be?
In this workshop you'll learn a great way to get a deep understanding of your customers. You'll learn how you can turn that understanding into marketing that resonates with people. Not just any people, but with the people who will help your business thrive.
How building empathy with your customers can help you feel better about selling.
How to use a customer interview to understand the people you work with in a new way.
How to find interviewees and make them keen to talk to you.
How to turn the insights from your interviews into marketing materials that sell.
This interactive workshop will give you everything you need to confidently conduct your first interview. By the time you're finished you'll have a set of questions so you can confidently conduct your first interview. You'll have had a chance to practice your technique. You'll have a plan to reach out to the people you need to speak to.
You'll get to learn in a supportive, positive environment with other helping professionals. We understand that doing personal development work is different from other work. It means the way you approach your business is different too.
This workshop will give you what you need to meet your customers where they are now. It'll give you the language you need to reach out. That way you can begin to help them grow and thrive.
You don't need any specific knowledge to benefit from this workshop. It is most relevant to you if you work as a coach, therapist, trainer or other helping professional and you want to improve your marketing.
This event takes place on Tuesday 28th May 2019 at a lovely venue in the Brighton Lanes.
Event organised by Meaningbit